Regional and Cultural Differences in M-Commerce Development-CE Limited

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更新時間：7/10/2012　　瀏覽次數：699

課程名稱：Regional and Cultural Differences in M-Commerce Development

課程編號：CET00052

性質與目標：An understanding of the cultural dimensions of a market can aid marketers immensely in developing appropriate m-commerce services, marketing these appropriately and in setting realistic adoption targets.

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人數：最多30人 (每班)

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內容：

l Culture and information and communication technologies

l Cultural interpretation of e-commerce acceptance

l Key drivers of e-commerce value creation

l Different M-Commerce Infrastructure

l Reliability measurement

l Identifying factors for lack of e-commerce in developing and developed Countries

l Limitations & suggestions for future research

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