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項目管理與商務課程

更新時間:7/9/2012  瀏覽次數:669
課程名稱:Mobile Business Model and Mobile Value Chain Analysis
課程編號:CET00051
性質與目標:This course will integrate extensive insights from all aspects of the mobile industry’s value chain.
對象:
人數:(每班)
授課語言:
授課方式:
學時:32小時
授課導師:
開課日期:
授課地點:
學費:
內容:

l          Mobile business characteristics

l          Business models

l          Shifts in value - and hence profit - between tiers or players in a industry stack

l          New market opportunities from arbitraging between two industries or chains

l          Impact of saturation of suppliers in a growth market

l          Implications of unpredicted business success or failure elsewhere in the chain

l          Variations in demand, procurement and routes to market between customer types

l          Implications of cross-subsidies between value chain layers

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