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Business and Project Management

Update Time:7/10/2012  700 views
Course name:Regional and Cultural Differences in M-Commerce Development
Course Code:CET00052
Nature and target:An understanding of the cultural dimensions of a market can aid marketers immensely in developing appropriate m-commerce services, marketing these appropriately and in setting realistic adoption targets.
Object:People who is interested in the culture differences in m-commerce field.
Number:(class)
The language of instruction:
Teaching methods:
Hours:16小時
Teaching supervisor:
Class Date:
Venue:
Tuition:
Content:

l   Culture and information and communication technologies

l   Cultural interpretation of e-commerce acceptance

l   Key drivers of e-commerce value creation

l   Different M-Commerce Infrastructure

l   Reliability measurement

l   Identifying factors for lack of e-commerce in developing and developed Countries

l   Limitations & suggestions for future research


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